Apr 26, 2021Growth Specialist Certification (Review)CXL Growth Marketing Minidegree: Week 12 I completed CXL Institute’s Growth Marketing Minidegree last week and will conclude the 12-week commitment of weekly posts with a final overview of the entire minidegree. Content Structure The minidegree had 33 courses, grouped into 7 modules. The length of each course varied from 20 minutes…Cxl Institute5 min readCxl Institute5 min read
Apr 19, 2021Marketing Strategy, Project Management For Marketers, and Minidegree Overview (Review)CXL Growth Marketing Minidegree: Week 11 11 weeks after starting, I completed CXL Institute’s Growth Marketing Minidegree. The final section module (management) covered Marketing Strategy and Project Management For Marketers; a final exam tested material from all 33 courses in the minidegree. Marketing strategy Marketing plays an essential role in business. The…Cxl Institute5 min readCxl Institute5 min read
Apr 12, 2021Growth Program Management: Growth Master Training, Optimizing Your Growth Process, and Marketing Tech Stacks (Review)CXL Growth Marketing Minidegree: Week 10 During week 10 of CXL Institute’s Growth Marketing Minidegree, I learned about growth program management with courses on Growth Master Training (a workshop), Optimizing Your Growth Process, and Optimizing Your Marketing Tech Stack. …Cxl Institute4 min readCxl Institute4 min read
Apr 5, 2021Channel-Specific Growth Skills: Technical SEO, Influencer Marketing, and Account-Based Marketing (Review)CXL Growth Marketing Minidegree: Week 9 Week 9 of CXL Institute’s Growth Marketing Minidegree wrapped up the channel-specific growth skills module with courses on technical SEO, data-driven influencer marketing, and account-based marketing (ABM). Technical SEO A technical SEO audit involves identifying all the tech issues of a site which could hurt its…Cxl Institute5 min readCxl Institute5 min read
Mar 29, 2021Channel-Specific Growth Skills: Retention, PPC Audiences, SEO, LinkedIn Advertising, and YouTube Ads (Review)CXL Growth Marketing Minidegree: Week 8 Week 8 of CXL Institute’s Growth Marketing Minidegree covered more marketing channels including retention as a channel, PPC Audiences, SEO-driven editorial calendars, LinkedIn advertising, and YouTube ads. Retention: the most underrated growth channel Seeing retention listed as a channel surprised me. Of course retention is a key generator of business…Cxl Institute5 min readCxl Institute5 min read
Mar 22, 2021Channel-Specific Growth Skills: Public Relations, Facebook & Google Ads, and Content Strategy (Review)CXL Growth Marketing Minidegree: Week 7 Week 7 of CXL Institute’s Growth Marketing Minidegree dove deeper into marketing channels to apply and execute the foundational growth marketing concepts via the different available online channels. …Cxl Institute5 min readCxl Institute5 min read
Mar 15, 2021Optimization, Applied (Review)CXL Growth Marketing Minidegree Week 6: Landing Page Optimization, Sales Page Copy, and Email Marketing We’re at the half way point! During week 6 of CXL Institute’s Growth Marketing Minidegree, I completed the conversion module with courses on landing page optimization and product messaging. …Cxl Institute5 min readCxl Institute5 min read
Mar 8, 2021Growth Marketing Data & Analytics Skills (Review)Yes, there are numbers in marketing, too During week 5 of CXL Institute’s Growth Marketing Minidegree, I wrapped up the data & analytics module with courses on Google Tag Manager (GTM), attribution, and Excel for marketers. Google Tag Manager To review from last week, Google Analytics (GA) collects, stores, and…Cxl Minidegree5 min readCxl Minidegree5 min read
Mar 1, 2021The Google Marketing Platform for Growth Marketing (Review)Understanding the complicated-but-foundational tool of digital analytics Week 4 of CXL Institute’s Growth Marketing Minidegree covered an introduction to Google Analytics (GA), intermediate GA functionalities, and an overview of Google Tag Manager. Google Analytics: what If you play around in the digital world, you’ve probably encountered Google Analytics (GA). I set up GA…Cxl Institute4 min readCxl Institute4 min read
Feb 28, 2021The Process of Growth as a Business Function (Review)Research + the scientific method + data analysis = optimization Week 3 of CXL Institute’s Growth Marketing Minidegree covered running growth experiments, conversion research, A/B testing, and statistics. This week’s summary introduces the first layer of growth jargon and processes. We’ve arrived at the (even more) fun stuff. The growth function The growth…Cxl Institute5 min readCxl Institute5 min read
