Growth Program Management: Growth Master Training, Optimizing Your Growth Process, and Marketing Tech Stacks (Review)

Growth Master Training Workshop

This course was a live recording of Sean Ellis’ GrowthMasters Workshop. As the CEO of growthhackers.com, Sean Ellis:

The Growth Meeting

The growth meeting entails: nominating favorite test ideas, pitching next tests, prioritizing proposed tests based on resources and expectations, and assigning an owner who is passionate about the next test(s). I’ve experienced the power and effectiveness of the final point assigning a passionate owner, in my experience working with 4–5 teams per semester in college; if no one is assigned ownership or if the owner isn’t excited by the work, then collaborative projects don’t work well.

Launching Tests

Once a test is set to launch, the test owner determines the minimum viable test, schedules resources for executing the test, ensures success metrics are defined and tracked, bases decisions on testing history, and records the rest results to add to the log — key lessons learned, details, hypothesis, before/after screen shots, and the analytics report.

Qualities of a good Growth Master

Successful Growth Masters are likely:

Optimizing Your Growth Process

This short course touched on the meta topic of optimizing your optimization process.

Tuning your growth machine

In the beginning, tests won’t be as informed as after a long history of experimentation, so teams should prioritize quality over the speed of tests. Although it’s true that the more tests companies run the more optimized (and successful) they’re likely to be, running low quality tests is equivalent to not running any tests at all (except more expensive).

Cross-functionality

The most interesting point in this course was that the more you help other teams get more efficient and improve internal processes, the better. Even if it’s not part of the growth job, the organization can greatly benefit from the growth team testing workloads, meeting structures and cadences, and other components of working collaboratively.

Optimizing Your Marketing Tech Stack

A marketing tech stack (martech) leverages a combination of software and platforms to help marketers do their job. Although marketing is in the name, the stack includes sales tools, developer tools, and customer support tools — not just marketing tools. The content of this course is simultaneously the most applicable as someone who will be working with many of the described tools from day one, yet the fastest to expire.

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Sofia Sulikowski

Sofia Sulikowski

Recent undergrad business graduate with a passion for personal growth, professional development, and tech marketing.